Sway Media

Sway Media is the consulting business of Martin Poole, a media and brand consultant advising broadcasters and agencies on brand strategy, positioning, marketing and promotion. See www.swaymedia.co.uk for more information. This blog contains his latest news and views.

Monday, September 25, 2006

TV4 Identity Relaunch

September saw the unveiling of Sway Media's first major rebranding project in collaboration with the fantastic in-house team at TV4 in Sweden. We launched on 18th September at 5.45pm with a special little programme called 'TV4's new clothes'. This has been the culmination of 9 months work for myself as a consultant working with the in-house team of designers to create something that really expressed a new attitude for TV4. The theme of the new positioning is 'Welcome to our World' and it is an invitation to all viewers to come and share something of the magic that goes in to making great TV at Sweden's number one commercial channel.

There have been a number of news articles about this - mainly in Swedish of course, here are some links to those. The first one is English:
Dagens Nyheter
Dagens Media

For those more into the technical details and discussion about the work:
TV Forum

Here are a couple of pictures.