Sway Media

Sway Media is the consulting business of Martin Poole, a media and brand consultant advising broadcasters and agencies on brand strategy, positioning, marketing and promotion. See www.swaymedia.co.uk for more information. This blog contains his latest news and views.

Monday, April 23, 2007

Promax/BDA Europe - Berlin April

I've just finished a session at the Promax/BDA Europe conference about the branding process as illustrated in four case studies from across Europe. I've also written a review of the TV branding market across Europe for C21 magazine (www.c21media.net)

Then straight after that I headed off to Lucerne to the EBU Connect conference to talk to public broadcasters from all over Europe about doing your branding in-house, so it's been a busy few weeks and I'm quite glad to be home.

I will post more information about both of these and copies of the presentation and report as soon as I can. I'm going to post a copy of the C21 article here as a series of images but if you want a pdf of this or the Berlin presentation please email me at martin@swaymedia.co.uk







2 Comments:

Anonymous Anonymous said...

Looking forward to next installment. Mark

8:23 PM  
Anonymous Neetee said...

Interesting to know.

6:42 AM  

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